The digital marketing landscape is fiercely competitive, with agencies racing to deliver full-service solutions to their clients. Whether you're a boutique SEO firm, a design studio, or a branding agency, your clients increasingly expect you to offer comprehensive marketing services—including pay-per-click (PPC) advertising.
However, building an in-house PPC team can be costly, time-consuming, and risky. That's where white label PPC services become a game-changer.
White label PPC allows you to resell expert-level PPC advertising solutions under your brand—without doing the work yourself. It’s a strategic way to grow your agency, increase revenue, and offer better value to clients, all while minimizing operational strain.
In this article, we'll explore what white label PPC is, how it works, the benefits, and how to choose the right partner for your agency.
What Are White Label PPC Services?
White label PPC services are outsourced pay-per-click advertising solutions provided by a third-party company, but rebranded and sold under your agency’s name. These services typically cover all aspects of PPC campaign management, including:
Keyword research
Ad copywriting
Campaign creation (Google Ads, Facebook Ads, LinkedIn, etc.)
Bid management
A/B testing
Reporting and analytics
This model empowers agencies to expand their offerings without building or training a dedicated PPC team in-house.
Why Demand for PPC Is Growing
The rise in online competition and changing consumer behavior have made PPC advertising more vital than ever. Here's why your clients want PPC:
Instant visibility on search engines and social media
Precise targeting by location, interest, and behavior
Clear ROI through analytics and conversions
Supports SEO and content marketing by boosting visibility
Many clients may ask about PPC, and if you can't deliver, they'll go to someone who can.
How White Label PPC Works for Agencies
The process is surprisingly straightforward:
Client Onboarding: You land a client and discuss their PPC goals.
Briefing the Provider: You send campaign requirements to your white label PPC partner.
Campaign Launch: The provider builds and launches the ad campaign.
Ongoing Optimization: They continuously monitor and optimize the campaign for performance.
White-Labeled Reporting: You receive reports branded with your agency's logo to share with your client.
You remain the point of contact for the client, while the heavy lifting is done behind the scenes.
Who Should Use White Label PPC Services?
White label PPC is ideal for:
SEO and content marketing agencies
Web development and design firms
Freelance digital marketers
Social media agencies
Branding and PR firms
If your clients need results-driven advertising but you lack the internal expertise, outsourcing PPC is a smart move.
Key Benefits of White Label PPC Services
1. No Need to Hire In-House
Building a PPC team from scratch involves recruitment, onboarding, training, salaries, tools, and management. White label PPC allows you to skip all that and deliver professional services immediately.
2. Faster Time to Market
White label PPC providers are experts. They have proven systems, tools, and workflows to launch campaigns quickly—often within days.
3. Scalable Growth
As your agency grows, you can handle more clients without worrying about team bandwidth. White label PPC lets you scale up or down easily.
4. Higher Profit Margins
You set your own prices. Sell PPC packages at a premium while paying wholesale rates to your provider. The result? Higher profit without the stress of delivery.
5. Stronger Client Retention
Offering comprehensive digital solutions helps retain clients. Instead of seeking PPC elsewhere, they’ll stay with you for all their marketing needs.
What’s Included in White Label PPC Services?
A premium white label PPC services provider typically offers:
Campaign Strategy: Custom plans based on business goals and audience targeting.
Keyword Research: High-performing keywords based on competition and intent.
Ad Copywriting: Engaging and relevant ads that convert clicks to customers.
Landing Page Recommendations: Guidance to maximize conversion rates.
Bid Management: Smart bidding for maximum ROI.
Conversion Tracking: Analytics setup to measure what really matters.
A/B Testing: Continuous optimization of creatives and copy.
Detailed Reporting: White-labeled performance reports for full transparency.
Why Choose RankMeBest for White Label PPC?
If you’re looking for a reliable white label PPC partner, RankMeBest offers a comprehensive solution tailored to agencies.
Here’s what makes them stand out:
✔ PPC Experts
RankMeBest’s certified team handles campaigns across Google Ads, Facebook, Instagram, LinkedIn, and Bing with proven success.
✔ Transparent Communication
You get access to campaign dashboards, real-time updates, and fully customizable reports—all under your brand name.
✔ Flexible Pricing
Their competitive pricing structure ensures you have room for healthy margins without overcharging your clients.
✔ Personalized Strategy
No cookie-cutter campaigns. Every PPC campaign is customized to the client’s niche, objectives, and budget.
Whether your clients are in eCommerce, law, healthcare, or real estate, RankMeBest ensures your agency delivers expert-level results.
Best Practices for Reselling White Label PPC Services
To make the most of your partnership, follow these strategies:
1. Productize Your PPC Offering
Bundle your white label PPC into packages (e.g., Starter, Growth, Premium) with clear deliverables and pricing. This simplifies your sales process.
2. Educate Your Sales Team
Ensure your team understands PPC fundamentals so they can confidently explain benefits, expectations, and ROI to clients.
3. Maintain Ownership of Client Communication
You remain the client's main contact. Even if the provider handles the campaign, all feedback and reports should go through your agency to preserve brand continuity.
4. Track Performance KPIs
Keep an eye on critical metrics like CTR, CPA, ROAS, and conversions. Regular performance reviews ensure continued success and client satisfaction.
Key PPC Channels You Can Offer Through White Label Services
When you partner with a provider like RankMeBest, you can resell services on multiple ad platforms:
Google Search & Display Ads
Google Shopping Ads
Facebook & Instagram Ads
LinkedIn Sponsored Content
YouTube Video Campaigns
Microsoft/Bing Ads
This variety enables your agency to serve businesses across industries and goals.
Common Client Goals Solved with PPC
Clients often turn to PPC for immediate solutions, including:
Lead Generation
eCommerce Sales
Brand Awareness
Event Registrations
App Downloads
Local Store Visits
As an agency, offering PPC through a white label partner allows you to meet these goals swiftly and effectively.
Final Thoughts
Digital agencies looking to scale fast, increase revenue, and meet growing client demands should strongly consider partnering for white label PPC services. It’s a low-risk, high-reward strategy that allows you to sell premium ad management under your brand while experts handle the execution.
Whether you're just starting to explore PPC or you're overwhelmed by the complexity of campaign management, a trusted partner like RankMeBest can help you deliver measurable results without the overhead.
Let your agency focus on relationships, strategy, and creativity—leave the numbers, bids, and reports to your white label PPC team.